Founder · 2 min read
From ₹100 in Pocket to UK Company: The Founder's Path
The story of how a college dropout from Pune who ran away with ₹100 built a UK-registered publishing infrastructure company.
Read article →Company Blog
12 articles on publishing infrastructure, digital strategy, and building the India-UK publishing bridge.
Company · 2 min read
Why We Built BogaDoga: A UK Publishing Infrastructure Company
The story of BogaDoga Ltd — why a UK private limited company exists to support an Indian author's publishing ambitions.
Read article → Strategy · 2 min read
Why We Incorporated in the UK (And Not in India)
BogaDoga is a UK private limited company with Indian operations. Here is the strategic reasoning behind the UK incorporation.
Read article → Technology · 2 min read
The Zero-Cost Publishing Model: How We Built a 1,194-Book Catalog for Free
A breakdown of how BogaDoga and The Book Nexus built professional publishing infrastructure with zero recurring costs.
Read article → Strategy · 2 min read
What Amazon Taught Us About Platform Risk (The Hard Way)
Our founder earned ₹1 crore from Amazon KDP. Then Amazon blocked his account and still owes him ₹25 lakhs. Here is what we learned.
Read article → Strategy · 2 min read
The Three-Entity Architecture: Author, Publisher, Company
Why we separated author, publisher, and company into three distinct entities with three domains — and how schema linking connects them.
Read article → Technology · 2 min read
Building for AI Discovery: Why LLMs Are Our Primary Distribution Channel
Search engines are being replaced by AI assistants as the primary discovery layer. We are building our entire infrastructure for this shift.
Read article → Technology · 2 min read
Managing a 1,500-Book Digital Archive: Lessons from the Field
How we built systems to manage, process, and publish from a personal archive of 1,537 books totalling 44+ million words.
Read article → Strategy · 2 min read
The Phoenix Business Model: How AI Enabled a Publishing Restart
For four years, 1,500+ books were unusable. AI didn't write new books — it made the existing archive manageable again.
Read article → Strategy · 2 min read
AI-First Publishing: Why We Build for Machines as Well as Humans
Our approach to dual-interface publishing — beautiful for humans, perfectly structured for AI crawlers, LLMs, and search engines.
Read article → Company · 2 min read
BogaDoga Year One: What We're Building and Why
BogaDoga was registered in August 2025. Here are our priorities for year one and the metrics we track.
Read article → Industry · 2 min read
International Independent Publishing: The India-UK Bridge
How we're building a bridge between Indian independent publishing and international markets through UK infrastructure.
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